The Zen of Search
the Image Freedom blog
The Zen of Search
the Image Freedom blog
I think I’m going to look into Yoga. It’s hard, given all that is going on, not to think three or four steps ahead, when of course I need to stay in the today and focus on what I can impact today what I can change. I forget to breathe, I forget the moment. Always on to the next crisis, the next issue that needs to be resolved, etc.
I haven’t taken a break for a while, but this past Monday night I decided to take an overnight trip to Corpus Christi with a friend. I’d never been to Corpus, having grown up in Southern California I always assumed Texas beaches could not compare. I was pleasantly surprised running through the waves late Monday night, full moon overhead, warm water at our feet. It was like something out of a Diamond Necklace commercial, that perfect escape. I needed it.
I think they teach us all about how to get things done, how to be productive, efficient, how to organize, etc. I need to find that class that teaches me to stop and breathe. We’ve been so blessed with amazing news, amazing opportunities, but of course with all of that opportunity come new problems and new hurdles to leap. It’s exciting, and it’s terrifying.
I’m not ashamed to say that. Maybe I’m supposed to sit here and say I have all the answers, but if you’ve ever read this blog before you know I do not. The more I work with other business owners the more I learn that NO ONE has any clue what they’re doing. I kinda wish non-entrepreneurs would take a few days to shadow a business owner. See just how all of this lives or dies by the skin of our teeth. Anyone could do this, everyone SHOULD do this.
It’s exciting, and it’s scary, for sure. Someone not too long ago warned me to be careful who my friends were, which at the time I took as honest advice but over time I started to see all these little lines drawn around town. The US’s vs. the THEM’s. The cliques. I’d like to think a lot of the success we’ve had is because we never played that game. I’m just Matthew, and this is just Image Freedom, take us or leave us.
I’m tired, and we’ll be working into the weekend this week for sure, BUT I know that I’m where I’m supposed to be and I know that I’ve been making the right choices for Matthew. At the end of the day that is the only question that needs answering. Am I proud of Matthew?
Absolutely. Now don’t forget to breathe, and get it done.
Stay with me on this one.
Ten years ago a band called “(Hed) Planet Earth” created an album called “Broke”. On this album was a song that made it to #23 on the Billboard Mainstream Charts called “Hey Bartender”. Unfortunately for (Hed) Planet Earth this song is often attributed to the band Linkin Park and to this day if you search for “Just Want Your Company” (the main chorus of the song) you’ll see it still attributed, ten years later, to Linkin Park.
How does something like this happen?
Back in 2002 some fans of Linkin Park created an album called “Under Attack” which featured old Linkin Park demos and music that was deemed similar to Linkin Park and of interest to their fans (like me). So I came across the album back before Kazaa was even around and we were all still drinking the Napster koolaid. This song, titled “Just Want Your Company” was thus attributed to Linkin Park to thousands of fans who had no way of knowing any better. Linkin Park apparently had a rare song called “Just Want Your Company” and until today I had never heard of (Hed) Planet Earth.
This is an example of search engines distorting facts and re-writing history based on what the social community decides. In this case, it was entirely by accident but early MP3 software let us mass label our tracks for easy listening and so I’d imagine every track on “Under Attack” was attributed to Linkin Park.
Would (Hed) Planet Earth have gone farther if they’d had proper attribution in this fan album? Had we known of this second band with a sound quite complimentary to Linkin Park would we have also sought their music? Would they have had greater success than they did? Not to put down (Hed) Planet Earth but judging by their Wiki’s they never reached the level of fame that Linkin Park has reached. Could that be because they weren’t credited for their creation by these fans?
What are you not being credited for? When someone searches for your business, are they finding someone else? These are the cases where the most basic SEO best practices come into play. You deserve credit for your creations, you deserve to pop up in a Google search when someone is searching for you. Don’t let the Linkin Park’s of your industry take all the credit for your businesses beautiful music.
Optimize your web site. Write your own history.
I’ve been knee deep in Header 1 Tags and Meta data for the better part of a month now. Well, if all goes well I should always be knee deep in these things as an SEO but the debate over keyword density (the volume of keywords on a page) is always of constant discussion.
I’m of the camp that if content is king, the content must be readable, as all the traffic in the world won’t bring you business if the visitors can’t read the actual content. We’ve talked about this before but I really want to drive the point home again, find the keywords you want to target and work those keywords into your Header 1, include them in the first four words of the Title, and reference them and similar terms in an easy to digest 165 character Meta Description.
Recently I sat down with a friend who has a WordPress blog not unlike my own and we were able to change her site so that the right keywords were in the right place, the Header 1 had the right content etc etc. Within 7 days she moved from Page 3 to #8 on Page 1. Odds are good your web site has juice it isn’t utilizing because your onsite factors are seriously lacking.
Target your keywords in those places we talk about, the Header 1, the Title Tag, Description Tag and whenever possible as part of the links URL. Be ungeneric! Get optimized!