Monthly Archives: May 2010

Hire for the Person, not the Job

Published in Geek Health by

In another lifetime I was an online journalist, a blogger before being a blogger was called blogging and we’d just post in whatever Content Management piece we could cobble together.  On one convention trip I was fortunate enough to meet Richard Taylor, the Academy Award winning Supervisor of the WETA Workshop responsible for Lord of the Rings and others.

The New Image Freedom Team

During our conversations Richard shared with me how WETA puts together their teams.  He told me that they hire for the people first, and teach them the skills second.  Of course it helps to hire a creative in a creative space and an analytical in any kind of analytics space but the wrong person is always going to be the wrong person.

I don’t believe that there is a school out there that fully prepares anyone to work in the social media space or the search space.  So much of what we do is finesse, it’s the right person having the right kind of eye for this work.  The right customer service ethic, the right outgoing personality, etc.

Recently I’ve grown, as has the business, and you along with me as readers and as you know we recently hired two full time staff members, our new Projects and Operations Managers.  I had planned to stop there, but as growth continues I’m once again looking at adding a fourth and possibly a fifth person to the office to accommodate some of our recent contracts.

The challenge then is to find the right people, who not only have an eye for search and social media, but who are also the right fit for our culture and the right fit for me as the business owner.  Richard Taylor had the right idea, and while I was probably 17 when he shared that wisdom with me it is something that really stuck.

Find the right people, and the rest will follow.

I Watched You Change

It is right now 11:26pm on Sunday May 2nd.  Today we moved into the Broadway Bank building downtown.  Out of my living room and into the sky.  Image Freedom, as most know, has been a network of contractors coordinated by myself to provide easily followed Search Engine Optimization consulting.

Image Freedom Downtown

I’m very proud to say we’ve moved into the Broadway Bank building, just down the hall from our friends at Blue Clover Studios.  Tomorrow, Monday May 3rd we start off at 9am here in our new space with two new full time staff members joining the team.  New Project Manager Sarah Godfrey who will make sure nothing slips through the cracks and our new Operations Manager Steven Addison who will ensure it all gets done.

I’m here, and I’m awake, because I’m too excited to be anywhere else.  Looking out over downtown, the businesses that have been here before, the history around every corner.  From the Spanish Governor’s Palace to the Alamo itself, legends have risen and fallen where I sit right now.  I’m told this office used to belong to some local Rackspace bigwig.  I’m very honored to be here.

People have told me that they’ve watched me change over this past year.  It was April 20th of 2009 that I packed all of my worldly possessions into my car and drove for 28 hours straight until I arrived in Alamo Ranch.  Image Freedom was Egan Image, the California company, now reborn as a Texas LLC.  It has been a full year.

I am very blessed, and very thankful for the support we’ve had in this last year.  I want to especially thank Alicia Arenas from the Sanera People Development Company who hosts Sanera Camp, Michelle Poteet from Reclaim Order, and Colleen Pence from Social Media Mentoring.  Having these three in my life has been a huge blessing and I know staying on the right path, making these right decisions that lead me here are thanks to their guidance and support.

I better get some sleep.  We have a full schedule this week and a lot to cover.  Welcome to the new Image Freedom HQ, we promise to grow, but never to change.