Monthly Archives: August 2010

SEOmoz PRO Seminar Day 2

It would probably take me four years to execute on all the information I’ve absorbed (or at the very least tried to absorb) at the SEOmoz PRO Seminar here in Seattle.  I can’t express the value of that, typically we go to seminars to learn from folks who are repeating the same old crap we’re used to hearing, and we walk away with maybe a few nuggets of information, but I have been just blown away by the wealth of knowledge at this Seminar.

Ryan Kelly @PearAnalytics, Rand Fishkin @randfish & Matthew Egan @ImageFreedom

Ryan Kelly, Rand Fishkin & Matthew Egan

Yesterday, Day 1, featured a fantastic line up of speakers.  Rand Fishkin, CEO of SEOmoz, broke down the changes to what we see in typical Search Engine Results (SERPS), David Mihm got into the range of options available to those targeting Local Search or Google Places results and my very favorite session came from Lindsay Wassell from Keyphraseology who broke down the magic and presentation of a superior SEO Site Audit.

On the Social Media side of things, Dan Zarrella broke down analytics and observations from Social Media resources.  Did you know that the volume and frequency of the links you post on Twitter impacts how likely they are to get clicked?  Did you know that men tweet less than women, and women follow more people than men do?  Dan’s research and insight was invaluable as we construct strategies for SEO that greatly involve Social Media integration.

Meet and Greet with Will Critchlow @willcritchlow

Meet and Greet with Will Critchlow @willcritchlow

The best part of any seminar like this is the chance to meet others who share the same passions that you do, and those who may create content that you follow.  One such chance was with Distilled’s Will Critchlow, who has been one of the inspirational bloggers I’ve followed as the owner of an SEO Consulting group.  During a powerpoint battle with Rand, Will shared that overnight successes take years, an idea I’ve always subscribed to and loved seeing up in the talk.  I have a lot of respect for these guys and what they’ve been through to get to where they are, it gives me a lot of inspiration and drive seeing how far we’ve come in our short time, and also where we’d like to see ourselves in a year, in five, etc.

We’re halfway through Day 2 of the Seminar series and I’m really looking forward to Will’s final session, “How to Make SEO Data Reporting Sexy”.  It’s one thing to be factual, it’s one thing to be easy to follow, it’s another thing to make data reporting inclusive and I’m excited to see his thoughts.

Just a fantastic workshop so far, and we’ll be sure to bring more tidbits and wisdom as the event wraps up and everyone returns to their little corners to spread the SEO love.

Live from the SEOmoz PRO Seminar

Today myself and Image Freedom VP of Operations Steven Addison are proud to be attending the SEOmoz PRO Seminar series at the Seattle Westin.  The sheer volume of SEO brainpower in the room is very impressive.  I’m inspired, intimidated and excited all wrapped up into one Adderall fueled fury.  We’re really stoked to be here.

SEOmoz PRO Seminar

We just broke into our first break here for the day and so far Rand Fishkin and David Mihm have discussed Image and Video results in the Search Engine Results, as well as what factors impact where you show up in a local result.  A lot of what we’re hearing today is about consistency and that is going to be echoed to just about everyone we work with upon our return.  Have you claimed all your listings?  Have you embraced Google places?

The room is packed with over 600 folks from various pieces of the Search Engine community with I’d say a majority hailing from Search Engine Optimization firms.  I’m excited to be here, excited to be fervently typing notes and most of all excited to get back home and put a lot of these new techniques into practice.

If you’re here, come and say hello, if you’re not stay tuned for some amazing insight into the sharpest minds of the SEO community.