Monthly Archives: September 2014

SEO Job Titles: The Curator

An SEO by any other name would still have a splitting headache. I stole my job title from Wil Reynolds from SEER Interactive, who calls himself “Founder & SEO” (a play on Founder & CEO). I’ve also always loved Rand Fishkin‘s title as “The Wizard of Moz”. I just never found a fun title of my own, one that felt right, until now.

Nice to meet you, I’m the Curator. Yesterday I got a call from an old client who was migrating their website using a new website designer (don’t get ahead of me now!). They wanted access to their Rackspace hosting so they could point their domain name to their new hosting. If you possess any knowledge of DNS you’d know that a service like GoDaddy or Network Solutions is where you go to point the domain, not to the websites host, and if you’d pointed the domain through Rackspace’s DNS and then closed that hosting account after the move, the DNS record would likely also be deleted.

Doctor Who The Curator Tom Baker Matt Smith

This was not my circus, and they were not my monkeys, but they called me and so I had to help. I’d set things up correctly the first time (including non-indexed vanity URLs that are now being indexed and dorking their SEO) and I consider it a point of professional pride that it not get screwed up.

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Video: Macro vs. Micro in Business

Economies of scale, margins, and densities. Oh my! Lots of questions floating around lately about scaling a business and I wanted to touch a bit on my thought processes on macro vs. micro business models. I’ve always been a fan of the phrase “don’t let a dime get in the way of a dollar” and you’ll hear that logic in today’s video.



There are millions of ideas out there for great businesses, and a hundred million terrible ideas that look great. Weighing margins vs. customer access is the key math I look at when evaluating a business, either as an investor or as a consultant. Deeper analysis comes later of course, I’m a huge fan of SWOT analysis and the lean canvas, but only after an idea passes the initial benchmark: can it scale?