Social Media has become a buzzword used in as many meaningless ways as SEO often is, to make folks sound smarter, to make someone sound like they’re ahead of the curve, etc. (maybe this blog should be called “Buzzwords Piss Me Off”). For every hundred people claiming they “do social media” only a tiny handful have the slightest clue.
I was listening to the audiobook for UnMarketing by Scott Stratten on the drive back from my Honeymoon this past weekend (I highly recommend it, it’s even in paperback now). What I love about UnMarketing is that Scott didn’t write a book about Social Media, he wrote a book about integration, about customer service, about – as he declared it – “UnMarketing” vs. traditional “throw advertising at it” tactics to growing a business.
For as much love and respect as Scott gets, I’d wager too few people who rep his book have actually read the thing. Forgive me if this is you, but I’d wager more often than not books like Scott’s get skimmed for what few buzzwords they do contain and just enough wisdom is pulled out to be later quoted out of context or simply ignored.
Read the rest of this entry »
