SEO Job Titles: The Curator

An SEO by any other name would still have a splitting headache. I stole my job title from Wil Reynolds from SEER Interactive, who calls himself “Founder & SEO” (a play on Founder & CEO). I’ve also always loved Rand Fishkin‘s title as “The Wizard of Moz”. I just never found a fun title of my own, one that felt right, until now.

Nice to meet you, I’m the Curator. Yesterday I got a call from an old client who was migrating their website using a new website designer (don’t get ahead of me now!). They wanted access to their Rackspace hosting so they could point their domain name to their new hosting. If you possess any knowledge of DNS you’d know that a service like GoDaddy or Network Solutions is where you go to point the domain, not to the websites host, and if you’d pointed the domain through Rackspace’s DNS and then closed that hosting account after the move, the DNS record would likely also be deleted.

Doctor Who The Curator Tom Baker Matt Smith

This was not my circus, and they were not my monkeys, but they called me and so I had to help. I’d set things up correctly the first time (including non-indexed vanity URLs that are now being indexed and dorking their SEO) and I consider it a point of professional pride that it not get screwed up.

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Video: Macro vs. Micro in Business

Economies of scale, margins, and densities. Oh my! Lots of questions floating around lately about scaling a business and I wanted to touch a bit on my thought processes on macro vs. micro business models. I’ve always been a fan of the phrase “don’t let a dime get in the way of a dollar” and you’ll hear that logic in today’s video.



There are millions of ideas out there for great businesses, and a hundred million terrible ideas that look great. Weighing margins vs. customer access is the key math I look at when evaluating a business, either as an investor or as a consultant. Deeper analysis comes later of course, I’m a huge fan of SWOT analysis and the lean canvas, but only after an idea passes the initial benchmark: can it scale?

Image Freedom Takes Ice Bucket Challenge for ALS

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It’s hard to have missed at least a couple of videos from the ALS Challenge. I’ll be honest, when I saw the videos I didn’t know what ALS was, I was aware of Lou Gehrig’s Disease which ALS is often called, but it wasn’t until the ALS Challenge started making the rounds that I took the time to learn more. That was the goal from the start – awareness and fundraising.

On August 18th I was challenged by my good friend Andrew Shaddox, and on top of donating $100 for each of the Image Freedom team members, we’ve also created our own video to meet the challenge.

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We Ain’t Never Had A Friend Like Him

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We didn’t. We think we did, we believe we did, we couldn’t think of Robin Williams without smiling, without laughing. Words like “Genie” and “Doubtfire” immediately come to mind. Movies like Good Will Hunting and Patch Adams that made us laugh and cry. Robin Williams stayed with you, but he was that close wonderful friend we didn’t actually have.

robin-williams

I’m sad, and I’m angry, and I’m selfish. When I heard that he’d passed away I was numb, and when I’d learned that he’s likely committed suicide I was and probably still am in denial. Robin Williams wouldn’t do that to us. But that’s selfish, that’s his legacy talking, that’s the characters that he represented and the emotions that he made us feel creating a false person we never even met, but feel like he’s family.

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Google’s “Pigeon” Makes a Mess

This week a Google update to their Local Search Results has caused quite a flutter. The Google Pigeon update has had a very visible impact on local map rankings. Some businesses who weren’t provided with local results, such as ourselves in the SEO industry, suddenly have a “7 pack” of map results again, while industries like realtors find themselves with all of their local results completely removed from Google’s first page.

pigeon

According to an article on Search Engine Land, Google has stated that they will not be making an announcement about this “Pigeon” update and that the name “Pigeon” was created because Google has not selected a name internally like they did in the past with Google Penguin or Panda. This may be because they wanted this to go under the radar, but I’m not sure how you can go under the radar when you’re impacting so many results.

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has been developing online content since 2001. Leading the strategy for Image Freedom projects, Matthew busts myths and develops revenue growing SEO campaigns for our clients. Read More >>

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