Live, Blog & Prosper

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These first few months of 2014 have been pretty full here at the house of Freedom, from taking on a new silent partner to doing work with some amazing names, both local and not so local. It’s easy to sit back and say “How did I get here?” and I wanted to write a quick post as a reminder of the importance (and value) of blogging.

Live, Blog & Prosper

As SEOs we joke that B.L.O.G. stands for Better Listings On Google, but it goes so much farther than that. So much of our growth as a team here has been because of blog posts, from the obvious where we gained new clients because of a blog we wrote, to new relationships we fostered because of something either someone else wrote, or one of our own posts about our friends. Blogging is a great way to make new connections and from a purely selfish standpoint acts as a conduit to share all that passion we all have inside.

Brad Takei, Matthew Egan & George Takei

I was attending a panel from George Takei at the Lexington Comic & Toy Convention last weekend, and he was rocking the “Live Long and Prosper” hand gesture, and George being the Social Media icon that he has become, it occurred to me that “Live, BLOG & Prosper” was probably a more accurate motto for us as internet geeks.

So Live, Blog & Prosper! You never know to what frontiers it might take you.

Shut Up and Do It: EVERYONE is Insecure

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This past weekend was the first Alamo City ComicCon, San Antonio’s largest Comic Book and Pop Culture Convention yet, and it was HUGE. A good friend of mine, Julieann Chassey, had invited me to be a celebrity handler, taking money, keeping tally of autographs, and helping the guests get to and from their convention booths.

Alamo City ComicCon

Babysit celebrities? How could I say no?!

I’d done this kind of thing before, working as a handler for the Shrine Con in Los Angeles back when I was 17, had the chance to work security for the likes of Christian Bale (pre-Batman) and Stan Lee. It was a 17-year-old’s dream. I had no idea what was in store for me this weekend, and I’m thrilled to say it was a once in a lifetime moment, a thirty six hour sleepless moment, but hey, I wouldn’t trade it for the world.

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Are your SEOs ‘twerkin too hard?

I can’t bring myself to watch the VMAs (even though I would have loved to see Macklemore clean house with two awards) but it didn’t really matter did it? Suddenly more important than Batfleck, no one can hide from twenty year old Miley Cyrus doing things to a foam finger I don’t think you can even find on those dark parts of the internet we try not to talk about.

Will Smith Reacts To Miley Cyrus

You’re going to laugh, but I couldn’t help but notice the parallels to SEO in Miley’s outrageous attempt at grabbing attention: she’s trying too hard, and people can tell. I get phone calls from companies that want to “partner” with us with their new startup product, or they want us to blog about them, or they want us to outsource our work to them, but in all of these outreach attempts they’re clearly ‘twerkin too hard, and it shows.

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#GoogleGate: Always Follow the Money

I’m not a fan of CSI, but it’s not hard to pick up a common thread from shows like that: “follow the money”. When the wife suddenly inherits millions after her husband dies? Yep, maybe she’s a suspect. ┬áSadly, it’s the same with marketing, money is the motivator.

Google AdWords Google Gate

Enter #GoogleGate, an incident this week where Martin McDonald caught a “Google AdWords Rep”, that didn’t realize he was still being recorded via voicemail, ranting and swearing because his account didn’t upgrade a feature through him. The rep goes on to say that now he will have to pitch sitelinks and call extensions, which are more profitable ways of getting search users to click on a paid ad instead of clicking an organic result.

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WhiteMoon Dreams kickstarts WarMachine: Tactics

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I’m a geek. I know that comes as an absolute shock, but yea, I’m a big gaming nerd, comic book nerd, what have you. As a kid, I used to skip class to go hang out in the computer lab where we’d challenge each other in little Photoshop challenges making website interfaces for Star Wars fan sites, video games, what have you. I’m a geek.

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Growing up, I used to idolize the “game dev culture”. Big offices filled with toys, statues, all the kinds of crap you might see if you stopped by our office now, but back then I wanted to grow up to be a video game producer. I’ve been a professional blogger, and I’ve even worked in marketing at Nintendo of America, but the gaming industry has changed so much that publishers are taking fewer risks, and the games that seem to be coming out are more and more “of the same” vs. anything risky, anything exciting.

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has been developing online content since 2001. Leading the strategy for Image Freedom projects, Matthew busts myths and develops revenue growing SEO campaigns for our clients. Read More >>

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