Beware Of End Of Year Fluff Posts On SEO

So close to Christmas and the end of 2014 many websites have been inviting us to contribute tidbits to articles about how SEO will change in 2015 and what businesses can do to be ready. These fluff posts are fun, and they’re always an easy way to earn a link for websites like ours, but we should also exercise some caution when reading these posts.

SEO hasn’t changed a ton in the five years that I’ve been running Image Freedom. There have been websites caught doing shady things, even SEOs blacklisted by Google for such tactics, but the very basic “SEO 101″ details very rarely change. Matt Cutts from Google would tell you that Google wants you to make the internet a better place, and that is certainly a very “Google PR” way of saying it but he’s not that far off.

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SEO Job Titles: The Curator

An SEO by any other name would still have a splitting headache. I stole my job title from Wil Reynolds from SEER Interactive, who calls himself “Founder & SEO” (a play on Founder & CEO). I’ve also always loved Rand Fishkin‘s title as “The Wizard of Moz”. I just never found a fun title of my own, one that felt right, until now.

Nice to meet you, I’m the Curator. Yesterday I got a call from an old client who was migrating their website using a new website designer (don’t get ahead of me now!). They wanted access to their Rackspace hosting so they could point their domain name to their new hosting. If you possess any knowledge of DNS you’d know that a service like GoDaddy or Network Solutions is where you go to point the domain, not to the websites host, and if you’d pointed the domain through Rackspace’s DNS and then closed that hosting account after the move, the DNS record would likely also be deleted.

Doctor Who The Curator Tom Baker Matt Smith

This was not my circus, and they were not my monkeys, but they called me and so I had to help. I’d set things up correctly the first time (including non-indexed vanity URLs that are now being indexed and dorking their SEO) and I consider it a point of professional pride that it not get screwed up.

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Video: Macro vs. Micro in Business

Economies of scale, margins, and densities. Oh my! Lots of questions floating around lately about scaling a business and I wanted to touch a bit on my thought processes on macro vs. micro business models. I’ve always been a fan of the phrase “don’t let a dime get in the way of a dollar” and you’ll hear that logic in today’s video.



There are millions of ideas out there for great businesses, and a hundred million terrible ideas that look great. Weighing margins vs. customer access is the key math I look at when evaluating a business, either as an investor or as a consultant. Deeper analysis comes later of course, I’m a huge fan of SWOT analysis and the lean canvas, but only after an idea passes the initial benchmark: can it scale?

Image Freedom Takes Ice Bucket Challenge for ALS

Published in Image Freedom by

It’s hard to have missed at least a couple of videos from the ALS Challenge. I’ll be honest, when I saw the videos I didn’t know what ALS was, I was aware of Lou Gehrig’s Disease which ALS is often called, but it wasn’t until the ALS Challenge started making the rounds that I took the time to learn more. That was the goal from the start – awareness and fundraising.

On August 18th I was challenged by my good friend Andrew Shaddox, and on top of donating $100 for each of the Image Freedom team members, we’ve also created our own video to meet the challenge.

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We Ain’t Never Had A Friend Like Him

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We didn’t. We think we did, we believe we did, we couldn’t think of Robin Williams without smiling, without laughing. Words like “Genie” and “Doubtfire” immediately come to mind. Movies like Good Will Hunting and Patch Adams that made us laugh and cry. Robin Williams stayed with you, but he was that close wonderful friend we didn’t actually have.

robin-williams

I’m sad, and I’m angry, and I’m selfish. When I heard that he’d passed away I was numb, and when I’d learned that he’s likely committed suicide I was and probably still am in denial. Robin Williams wouldn’t do that to us. But that’s selfish, that’s his legacy talking, that’s the characters that he represented and the emotions that he made us feel creating a false person we never even met, but feel like he’s family.

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has been developing online content since 2001. Leading the strategy for Image Freedom projects, Matthew busts myths and develops revenue growing SEO campaigns for our clients. Read More >>

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