Are your SEOs ‘twerkin too hard?

I can’t bring myself to watch the VMAs (even though I would have loved to see Macklemore clean house with two awards) but it didn’t really matter did it? Suddenly more important than Batfleck, no one can hide from twenty year old Miley Cyrus doing things to a foam finger I don’t think you can even find on those dark parts of the internet we try not to talk about.

Will Smith Reacts To Miley Cyrus

You’re going to laugh, but I couldn’t help but notice the parallels to SEO in Miley’s outrageous attempt at grabbing attention: she’s trying too hard, and people can tell. I get phone calls from companies that want to “partner” with us with their new startup product, or they want us to blog about them, or they want us to outsource our work to them, but in all of these outreach attempts they’re clearly ‘twerkin too hard, and it shows.

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#GoogleGate: Always Follow the Money

I’m not a fan of CSI, but it’s not hard to pick up a common thread from shows like that: “follow the money”. When the wife suddenly inherits millions after her husband dies? Yep, maybe she’s a suspect.  Sadly, it’s the same with marketing, money is the motivator.

Google AdWords Google Gate

Enter #GoogleGate, an incident this week where Martin McDonald caught a “Google AdWords Rep”, that didn’t realize he was still being recorded via voicemail, ranting and swearing because his account didn’t upgrade a feature through him. The rep goes on to say that now he will have to pitch sitelinks and call extensions, which are more profitable ways of getting search users to click on a paid ad instead of clicking an organic result.

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WhiteMoon Dreams kickstarts WarMachine: Tactics

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I’m a geek. I know that comes as an absolute shock, but yea, I’m a big gaming nerd, comic book nerd, what have you. As a kid, I used to skip class to go hang out in the computer lab where we’d challenge each other in little Photoshop challenges making website interfaces for Star Wars fan sites, video games, what have you. I’m a geek.

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Growing up, I used to idolize the “game dev culture”. Big offices filled with toys, statues, all the kinds of crap you might see if you stopped by our office now, but back then I wanted to grow up to be a video game producer. I’ve been a professional blogger, and I’ve even worked in marketing at Nintendo of America, but the gaming industry has changed so much that publishers are taking fewer risks, and the games that seem to be coming out are more and more “of the same” vs. anything risky, anything exciting.

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25 Tweets That LOVED Sebastien De La Cruz’s Amazing National Anthem Performance at the Spurs Game

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Last night was an amazing night for Spurs fans, but circulating around are screenshots of racist Twitter users with hatred in their hearts. We felt that Sebastien De La Cruz did an amazing job singing the National Anthem, and he is as American as any of us.

The world can be pretty negative, but that wasn’t all there was.  We wanted to put this post together featuring the other side of the story, Twitter users local and abroad who were showing their love for Sebastien’s amazing performance. He nailed it!

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Dave Ramsey on Hiring Marketers

We’re pretty big fans of Dave Ramsey around here. Andrew and I just a few weeks back hit Austin for the EntreLeadership 1-Day event taught by Dave Ramsey and Chris Hogan. We even lucked out and got to sit at Dave’s table at lunch, which was a pretty rare chance to pick his brain (and barely let finish his food, sorry Dave!).

Image Freedom with Dave Ramsey

Fast forward to this past Friday, I’m sitting at a stop light at San Pedro and Basse, and Dave is on the radio doing a special EntreLeadership special to celebrate the final day of their EntreLeadership Master Series week long look behind the Ramsey curtain.

One of the questions Dave answered really hit close to home and I wanted to share it with you as I feel like it echoes a lot of the frustration we experience cleaning up the messes of inexperienced marketers. Like he says, anyone that can spell Twitter suddenly considers themselves an expert, and that can be really dangerous if you aren’t careful about who you partner with, be it internet marketing, advertising, or social media.

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has been developing online content since 2001. Leading the strategy for Image Freedom projects, Matthew busts myths and develops revenue growing SEO campaigns for our clients. Read More >>

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