Search Theory: But Can They Read It?

I’ve been knee deep in Header 1 Tags and Meta data for the better part of a month now.  Well, if all goes well I should always be knee deep in these things as an SEO but the debate over keyword density (the volume of keywords on a page) is always of constant discussion.

I’m of the camp that if content is king, the content must be readable, as all the traffic in the world won’t bring you business if the visitors can’t read the actual content.  We’ve talked about this before but I really want to drive the point home again, find the keywords you want to target and work those keywords into your Header 1, include them in the first four words of the Title, and reference them and similar terms in an easy to digest 165 character Meta Description.

Recently I sat down with a friend who has a WordPress blog not unlike my own and we were able to change her site so that the right keywords were in the right place, the Header 1 had the right content etc etc.  Within 7 days she moved from Page 3 to #8 on Page 1.  Odds are good your web site has juice it isn’t utilizing because your onsite factors are seriously lacking.

Target your keywords in those places we talk about, the Header 1, the Title Tag, Description Tag and whenever possible as part of the links URL.  Be ungeneric!  Get optimized!