It would probably take me four years to execute on all the information I’ve absorbed (or at the very least tried to absorb) at the SEOmoz PRO Seminar here in Seattle. I can’t express the value of that, typically we go to seminars to learn from folks who are repeating the same old crap we’re used to hearing, and we walk away with maybe a few nuggets of information, but I have been just blown away by the wealth of knowledge at this Seminar.
Yesterday, Day 1, featured a fantastic line up of speakers. Rand Fishkin, CEO of SEOmoz, broke down the changes to what we see in typical Search Engine Results (SERPS), David Mihm got into the range of options available to those targeting Local Search or Google Places results and my very favorite session came from Lindsay Wassell from Keyphraseology who broke down the magic and presentation of a superior SEO Site Audit.
On the Social Media side of things, Dan Zarrella broke down analytics and observations from Social Media resources. Did you know that the volume and frequency of the links you post on Twitter impacts how likely they are to get clicked? Did you know that men tweet less than women, and women follow more people than men do? Dan’s research and insight was invaluable as we construct strategies for SEO that greatly involve Social Media integration.
The best part of any seminar like this is the chance to meet others who share the same passions that you do, and those who may create content that you follow. One such chance was with Distilled’s Will Critchlow, who has been one of the inspirational bloggers I’ve followed as the owner of an SEO Consulting group. During a powerpoint battle with Rand, Will shared that overnight successes take years, an idea I’ve always subscribed to and loved seeing up in the talk. I have a lot of respect for these guys and what they’ve been through to get to where they are, it gives me a lot of inspiration and drive seeing how far we’ve come in our short time, and also where we’d like to see ourselves in a year, in five, etc.
We’re halfway through Day 2 of the Seminar series and I’m really looking forward to Will’s final session, “How to Make SEO Data Reporting Sexy”. It’s one thing to be factual, it’s one thing to be easy to follow, it’s another thing to make data reporting inclusive and I’m excited to see his thoughts.
Just a fantastic workshop so far, and we’ll be sure to bring more tidbits and wisdom as the event wraps up and everyone returns to their little corners to spread the SEO love.