With Lent starting soon, it may be a good time for us here at Image Freedom to examine our sinful ways and help our fellow website owners do the same.
The Image Freedom team has likely been guilty, at one time or another, of some of the horrid behaviors listed here, both in our personal and professional branding:
Lust. Greed. Envy. Company bloggers can be guilty of these capital sins and many other vices. Chris Lister at SEOMoz helps company bloggers avoid destructive habits such as blogging just for the sake of blogging (Gluttony) and making the blog all about you (Pride).
We at Image Freedom struggle with this on our own blog. We want readers and especially potential clients to get to know us and feel comfortable, but how much personal sharing is too much?
Lister reminds bloggers, “If you are like me, you probably enjoy a little sin and occasional debauchery in your [life], but when it comes to your company’s blog, it is best to practice virtue in your posting routines.”
Unfortunately, many strapped-for-cash churches or non-profit organizations really phone it in when it comes to creating their web presence. Instead of paying for professional web design, they’ll delegate their website to whoever volunteers.
From automatic background music to cheesy animated images to the dreaded two years out-of-date community calendar, Catholic blogger Matthew Warner takes his fellow church geeks to task for sins against website design dogma. He bluntly suggests that churches should “start spending more money and time on your website than you do on donuts.”
You may think that your clever company tagline, “The Strength To Be there” is cute, but visitors who stumble upon your landing page for the first time won’t be able to figure out what you’re offering if they have to decipher some cryptic slogan.
This is a difficulty for us SEO professionals who are hired by long-established companies. The client may be very attached to their awkward company slogan or ambiguous-sounding company name and URL. Aaron Kupferberg at Website Magazine exposes this common mistake and several other landing page blunders, such as having a link to the Home Page on the Home Page!
If you would like to add to the list of sins or confess any of your own past deadly website sins, we’d enjoy hearing them!