Two Mouth, One Ears

Post written by Matthew Egan. Follow Matthew on Twitter.

The holiday season is a time when we often look back and reflect on the closing year. There’s no better time than now for us to do that here at Image Freedom as the new year will bring with it “Season Two,” when we plan to unveil some of our new tricks.

I find myself, with my business owner hat on, looking back at this past year and deciding what my big personal project for 2011 has to be: listening.

Listening? I know that sounds ridiculously simple. But I’m an ADD kid. I’m hyperactive. Sometimes that brings with it impatience. As I sat in the San Antonio Zen Center recently, I reflected on how frequently I have to force myself to listen, even when it doesn’t come naturally.

This year, I’ve had the privilege of listening to Lindsay Wassell teach us the concepts of better SEO site audits and how to provide more clear and robust reporting for those audits. My time spent in Seattle at the Mozinar listening to Lindsay helped inspire clearer reports from our Image Freedom team.

I had the honor of chatting with Will Critchlow about growing a business, the baby steps it takes, and how it takes years to become an “overnight success.” Now, fifteen months into my own business, I am wiser thanks to Will and the expectations I set out (or often didn’t set out) in front of myself thanks to his example.

I was blown away by meeting David Mihm and have had my horizons broadened when it comes to Local SEO. Not only that, David’s blog, Mihmorandum, has to be one of the finest looking web designs I’ve ever seen and has inspired a lot of our Season Two revisions (more on that soon).

I’ve had the chance to listen to smart and successful people and I did the best I could to retain their wisdom. I’ve been on and off Adderall. I’ve started studying the real impact that ADD can have on a business owner, both in learning style and social relationships. I look back at all I’ve gained by listening over the last year and wonder how much more could I benefit if I put even more energy into listening next year.

They say that God gave us one mouth and two ears for a reason. Are you talking more than you’re listening? I know I often do.

My New Year’s Resolution: Talk less and be happy just listening.

You never know what you might hear.

Matthew Egan is the President of San Antonio SEO consulting firm Image Freedom. When not dancing to the blues, Matthew helps web pages like yours get more traffic through content driven Search Engine Optimization.