COMIC: Preparing for Mobilegeddon

The internet has changed.  It doesn’t happen often – we like to think it does – but for the most part the internet is the same place it’s always been.  How we connect with the internet has changed the most over the past decade with mobile phones and tablets giving us easier access to search engines and websites.

According to Nielson Ratings about 84% of television viewers say they use their mobile phone or their tablet as a second screen while watching TV, similarly about 61% of the web is experienced through a handheld device.  That is a big change.

MOBILEGEDDON

Responding to this Google is making one of the largest changes to their algorithm in history.  I’m usually the first to calm fears of massive Google changes but this is one of those rare exceptions – and you could even argue this is the first change of it’s scale in the history of Google or search engines.

Starting April 21st Google is going to be giving priority to websites that are mobile friendly in mobile search results.  This will not impact desktop search results (probably) but for the first time in history you will have a desktop ranking and a mobile ranking and they may not be the same, in fact they likely won’t be.

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has been developing online content since 2001. Leading the strategy for Image Freedom projects, Matthew busts myths and develops revenue growing SEO campaigns for our clients. Read More >>

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