Image Freedom

Matthew C. Egan

“Feel the fear and do it anyway.”

Few SEOs can boast a resume as varied as Matthew Egan. A high school drop out at 17 Matthew first began creating websites ranging from local businesses to nationally admired painters. In 2001 Matthew began contributing to the J.R.R. Tolkien fansite which hosted an audience of 100,000 daily visitors at its peak.

Search Engine Optimization was a daily part of website operations, though they didn’t know to call it “SEO” at the time, movie fans would be searching for news about casting decisions or spy reports from filming locations and all of those keywords were a huge component of’s success.


Working on the website entitled a young Matthew to a rare glimpse into movie making, often working with the cast and crew of the movies at events, and even speaking on a panel himself as a “Tolkien Scholar” at San Diego ComicCon in 2002.

Raised in Los Alamitos, California by his grandparents, Matthew spent a few years living in Hollywood, and then Cupertino before relocating permanently to San Antonio in 2009.

Matthew’s grandfather John was the program manager on multi-billion dollar aerospace projects, and thus Matthew grew up examining fighter jet blueprints and learning from his grandfather’s vast experience in leadership and efficiency. A plaque to his grandfather hung in the family study proudly stating “On Time, Under Budget”. His grandfather’s emphasis on efficiency shaped Matthew’s results-driven focus.

While his grandfather managed engineers, Matthew’s grandmother was a realtor, so he grew up between an accomplished technical manager and a respected saleswoman. Her sharp sense of humor and bright smile taught Matthew the value of communication.

Prior to his success with Image Freedom, Matthew’s efforts in California were hit or miss, including a six month stint with the United States Air Force where he sustained a knee injury before medically separating. Matthew spent time with the De Anza College newspaper and paired his existing writing skills with a new emphasis on newspaper page layout and text presentation.

After moving to San Antonio in 2009, Matthew rented a room in a home with three other guys, leveraging this minimal cost of living to return every cent possible into growing Image Freedom. San Antonio favorably responded to Image Freedom’s “no busywork, all value” approach to SEO and Matthew has continued to break growth records each year.

Starting with 2012’s TechStars Cloud program Matthew began mentoring startups on messaging and market outreach, as well as mentoring numerous 3DayStartup programs and volunteering with the Trinity University Center for Innovation and Entrepreneurship.

Occasionally Matthew trades the office setting for a convention hall where he provides marketing and logistics support for ComicCon style conventions such as Houston’s Comicpalooza or San Antonio’s own Alamo City ComicCon. As a marketing partner to Galactic Productions, Matthew has the privilege of working with fan favorite talent ranging from Disney voices to Star Trek’s George Takei, and even a few Power Rangers.

In 2013 Matthew started working with actor Sean Astin, including the creation of two websites, one for his Los Angeles radio show, and another for his official site. The two continued to work together on multiple Kickstarter projects, including The Sultana Documentary in 2014 that Matthew is Executive Producing with Astin and Jim Michaels.

Happily married to Sara Egan since 2012, Matthew has dedicated his home life to his love of animals. With six adopted shelter dogs, four adopted cats, and two ferrets, “the Egan Zoo” is host to frequent BBQs and Game Nights.

Follow Matthew on Twitter, or circle him on Google+.