The Zen of Search
the Image Freedom blog
The Zen of Search
the Image Freedom blog
This May I hired an assistant. Business had been improving and I knew that one of my biggest weaknesses was my Attention Deficit Disordered self. Being easily distractible is fantastic when you’re in the creative space, where I spend probably half my day, but when it comes time to returning e-mails, remembering appointments and getting things done, the mind of an ADD child suffers dramatically.
So I now have an assistant, and her name is Sarah, and she completes me in no understated way. Sarah is detail oriented, organized and difficult to distract. She is often my nemesis, and I’ll do my part to derail her plans to keep me on task. I once contemplated giving her Pink Eye so her absent self would be unable to remind me that I should be doing work. I mean, contemplated, really, I wouldn’t honestly infect one of my employees with a contagious disease. Honest!
So today Sarah and I were working on Excel and updating the budget for the company, and for myself. We discussed various aspects of the business, who we needed to contact, who to update, who to assign this or that to, etc. Sarah pointed at my Twitter client and said, “Why not just Direct Message her now?” We needed to write some checks, for both personal and business things, “Why not just write the checks now?”
So we did. Both. Right then.
We got to talking about a book I had been given called “The Power of Now” and it’s a book I always thought I should read but never did, so you’ll have to tell me if it correlates at all to what I’m talking about here, but essentially, those things “I should really do” are much more easily done if you just… you know, do them. RIGHT NOW.
I needed to e-mail a client. Do it now. I needed to update my spreadsheets. Just do it! I was behind on my blog. Now is as good a time as any right?
Now is truly a powerful thing, and when we sat down, and we identified tasks and as soon as we gave it a name, gave it a purpose, we just accomplished it. Didn’t create an action item, a calendar entry, or a separate spreadsheet, nope. We just opened whatever it was, completed the thing, and just like that it’s done!
What are you putting off? What are you planning to do that planning for, making a list for, or thinking about doing, is taking more time than it’d take to just freaking do it!? Join me in a culture of now! You’ll be glad you did!
Today my buddy @boynthemiddle posted this link to Gizmodo about a yellowing tint that has caused many iMac 27″ users to be very frustrated. See my new i7 27″ iMac has a yellowing tint on the lower half of the screen. Having read many articles about the yellowing, and hearing from @boynthemiddle I too called Apple.
I was told that the engineers at Apple had not yet acknowledged that this was a problem with the iMac. I just spent a lot of money on this Apple Computer and I sent photographs of my screen with specific sectors of the photo set side by side. You can see pretty clearly that the bottom section is yellowed, and the top section is pure white.
This is unacceptable.
So now this leaked internal Memo from Apple is deciding to “swap out” our LCD panels through an Apple Store or authorized repair center. I’m sorry, but that doesn’t sit well with me. I don’t want a new screen, I want a computer equal to the money I spent on it. Meaning if I pay a premium, I am going to require a premium in service in return.
I paid a premium. That’s my part. I am not getting a premium in return. That’s Apple’s part.
The idea that my iMac, as powerful as it is, must be opened up and the screen swapped out doesn’t sit well with me. As we’re seeing lately on Twitter, how accurate is the repair to your car when you get it back on the road? What if they don’t get the screen in place just right? This is my livelyhood here, that is why I choose Apple, because I expect the product to work as intended, every time. I don’t want my baby getting cut open and her parts replaced, I want her replaced, I want a computer that worked as intended from the start.
Am I crazy? I’m a loyal Apple fan, and part of Apple’s whole plan is that I like my Apple product so much that I talk about it, that my fervor and fandom spreads the Applevirus and you too buy a computer for a little too much money so you can have the cool OS X too. How does that work when the most loyal Apple customers, the ones who are going to spend the extra for the i7 Quad Core processor, who want the largest screen, are treated like outsourced to India Dell customers?
Not thrilled Mr. Jobs. This is not the Apple you were looking for.
Hopefully the bad press will cause you to rethink the memo that “sometimes screens have some discoloration, that’s just how LCD’s work.” Uhm. No. Try again.