The Zen of Search
the Image Freedom blog
The Zen of Search
the Image Freedom blog
This May I hired an assistant. Business had been improving and I knew that one of my biggest weaknesses was my Attention Deficit Disordered self. Being easily distractible is fantastic when you’re in the creative space, where I spend probably half my day, but when it comes time to returning e-mails, remembering appointments and getting things done, the mind of an ADD child suffers dramatically.
So I now have an assistant, and her name is Sarah, and she completes me in no understated way. Sarah is detail oriented, organized and difficult to distract. She is often my nemesis, and I’ll do my part to derail her plans to keep me on task. I once contemplated giving her Pink Eye so her absent self would be unable to remind me that I should be doing work. I mean, contemplated, really, I wouldn’t honestly infect one of my employees with a contagious disease. Honest!
So today Sarah and I were working on Excel and updating the budget for the company, and for myself. We discussed various aspects of the business, who we needed to contact, who to update, who to assign this or that to, etc. Sarah pointed at my Twitter client and said, “Why not just Direct Message her now?” We needed to write some checks, for both personal and business things, “Why not just write the checks now?”
So we did. Both. Right then.
We got to talking about a book I had been given called “The Power of Now” and it’s a book I always thought I should read but never did, so you’ll have to tell me if it correlates at all to what I’m talking about here, but essentially, those things “I should really do” are much more easily done if you just… you know, do them. RIGHT NOW.
I needed to e-mail a client. Do it now. I needed to update my spreadsheets. Just do it! I was behind on my blog. Now is as good a time as any right?
Now is truly a powerful thing, and when we sat down, and we identified tasks and as soon as we gave it a name, gave it a purpose, we just accomplished it. Didn’t create an action item, a calendar entry, or a separate spreadsheet, nope. We just opened whatever it was, completed the thing, and just like that it’s done!
What are you putting off? What are you planning to do that planning for, making a list for, or thinking about doing, is taking more time than it’d take to just freaking do it!? Join me in a culture of now! You’ll be glad you did!
Lately I’ve been organizing my life with the help of @MichellePoteet of Reclaim Order. Michelle helps people connect with the organizational techniques that work for them. I’ve purchased countless books, read blogs and just wasted a whole lot of time on other people’s plans for their own organization, instead of coming up with my own. Michelle helped me do that.
The funny thing here is, the same does not apply to your web site. We let perfect be the enemy of good in our personal lives, and we allow ourselves to be paralyzed by fear, but we cannot do this and still successfully navigate the online sector. Does this mean your web site needs to have the biggest flash navigation and boldest color scheme? Nope. You just need to answer YES to our Web Design Fundamentals.
Can anyone find my web site? Will they take some action when they get there? Will they come back after they take that action?
This is an all or nothing endeavor. Will you refine your plan over the years? Of course! What is important is establishing the plan to begin with. How am I going to draw traffic to my web site? Can I get by on SEO and Social Media or do I need to invest in Pay Per Click advertising? Does my web site have a clear call to action? Once my visitors have met the call to action, does my site give them a reason to return?
The important thing is to build the plan WITH your web professional, don’t let your web professional dictate these things to you. I preach about how I know best, but it is still YOUR business, and I can never love your business like you do.
Refine your plan. Ask those questions, make sure you’re always meeting the YES answer to each question. Anything less than YES is unacceptable.
The road ahead is long. We all put that carrot on the stick, get in the car, and head on through each day. This past week for me has been very challenging. Some delays from the Holiday season have come back to haunt me and getting from Monday to Friday was easier said than done.
Yet here I am. Saturday.
I’ve been rapping with @michellepoteet a lot lately, she is a professional organizer and owner of Reclaim Order. I figured I’d give her blog a read, having finished cleaning my office, set my papers where they belong, windexed my fingerprint collecting glass desk and doing the “will I use this any time soon?” dance.
In Michelle’s blog she talks about keeping a journal, and I think that is something a lot of us have tried to do over the years. I made a decision after reading her blog, I’m not going to TRY to keep a journal, I’m actually going to shut myself up and do it. Pulled up a journal, leather bound, nice little item I bought before the new year and I said to myself ‘How can I make this work?”
Way back in the 10th grade I had some really close friends, Allison and Shannon. One day Shannon wrote “Matthew is awesome, -love Shannon” in my little personal planner. I was an entrepreneurial lad and carried my little day planner around like I was the President of some sort of SEO firm or something and shortly thereafter Allison had written something, Candice, Shawnje, what have you. It stopped being an organizer, and it became appreciation, it became love, it was a reminder that my successes as an individual is about more than just what I can get done in a day. My success is about me succeeding, as an individual.
I couldn’t open the book, without that reminder that people cared, and were pulling for me to thrive.
So I’ll put ego aside, I’ll put appearances aside, I’ll come out and say it. I’m struggling to stay organized. Attending this Business Building Boot Camp lately, I’ve been able to see through humbled eyes that I’m not alone in that struggle. The road ahead is long.
I opened up this new journal and I wrote “Shut up and do it!” inside. Signed my name. I’m going to share this with my family, and with my friends, and maybe I can establish that same connection to this new journal that I had with that beat up old Day Runner from the 10th grade. Make it more than a journal, and I might actually use it.
Will you sign my journal? Will you wish me luck?