The Zen of Search
the Image Freedom blog
The Zen of Search
the Image Freedom blog
This May I hired an assistant. Business had been improving and I knew that one of my biggest weaknesses was my Attention Deficit Disordered self. Being easily distractible is fantastic when you’re in the creative space, where I spend probably half my day, but when it comes time to returning e-mails, remembering appointments and getting things done, the mind of an ADD child suffers dramatically.
So I now have an assistant, and her name is Sarah, and she completes me in no understated way. Sarah is detail oriented, organized and difficult to distract. She is often my nemesis, and I’ll do my part to derail her plans to keep me on task. I once contemplated giving her Pink Eye so her absent self would be unable to remind me that I should be doing work. I mean, contemplated, really, I wouldn’t honestly infect one of my employees with a contagious disease. Honest!
So today Sarah and I were working on Excel and updating the budget for the company, and for myself. We discussed various aspects of the business, who we needed to contact, who to update, who to assign this or that to, etc. Sarah pointed at my Twitter client and said, “Why not just Direct Message her now?” We needed to write some checks, for both personal and business things, “Why not just write the checks now?”
So we did. Both. Right then.
We got to talking about a book I had been given called “The Power of Now” and it’s a book I always thought I should read but never did, so you’ll have to tell me if it correlates at all to what I’m talking about here, but essentially, those things “I should really do” are much more easily done if you just… you know, do them. RIGHT NOW.
I needed to e-mail a client. Do it now. I needed to update my spreadsheets. Just do it! I was behind on my blog. Now is as good a time as any right?
Now is truly a powerful thing, and when we sat down, and we identified tasks and as soon as we gave it a name, gave it a purpose, we just accomplished it. Didn’t create an action item, a calendar entry, or a separate spreadsheet, nope. We just opened whatever it was, completed the thing, and just like that it’s done!
What are you putting off? What are you planning to do that planning for, making a list for, or thinking about doing, is taking more time than it’d take to just freaking do it!? Join me in a culture of now! You’ll be glad you did!
In another lifetime I was an online journalist, a blogger before being a blogger was called blogging and we’d just post in whatever Content Management piece we could cobble together. On one convention trip I was fortunate enough to meet Richard Taylor, the Academy Award winning Supervisor of the WETA Workshop responsible for Lord of the Rings and others.
During our conversations Richard shared with me how WETA puts together their teams. He told me that they hire for the people first, and teach them the skills second. Of course it helps to hire a creative in a creative space and an analytical in any kind of analytics space but the wrong person is always going to be the wrong person.
I don’t believe that there is a school out there that fully prepares anyone to work in the social media space or the search space. So much of what we do is finesse, it’s the right person having the right kind of eye for this work. The right customer service ethic, the right outgoing personality, etc.
Recently I’ve grown, as has the business, and you along with me as readers and as you know we recently hired two full time staff members, our new Projects and Operations Managers. I had planned to stop there, but as growth continues I’m once again looking at adding a fourth and possibly a fifth person to the office to accommodate some of our recent contracts.
The challenge then is to find the right people, who not only have an eye for search and social media, but who are also the right fit for our culture and the right fit for me as the business owner. Richard Taylor had the right idea, and while I was probably 17 when he shared that wisdom with me it is something that really stuck.
Find the right people, and the rest will follow.
Everyone has their thing, they collect butterflies, they skateboard or surf, or in my case I play video games. Well, I used to play video games until I decided to be an Entrepreneur. Stupid stupid Matthew. The whole point, I thought, was you start a business and then you have all this free time to do the things you want to do, like in my case, play video games.
Again. Stupid stupid Matthew.
I’ve been stupid busy lately. I mean, that’s the point right? I’ve been the starving artist, as they say, and I’ve been doing really well but lately I can honestly say I’ve quadrupled really well and I barely know how to keep up with it all. I’m on a high, but a lot of the Matthew activities have had to go by the wayside while the spice flows and the work gets done.
And the spice MUST flow.
I’ve got a meeting with Michelle Poteet from Reclaim Order on Wednesday. We have a lot to cover. Michelle is the professional organizer that I turned to after graduating Sanera Camp. Besides being a great friend Michelle can take my ADD self and teach me some organizational habits that really keep me from going off the deep end.
The good news keeps coming in lately, and it feels like if I announce to the world “I want to do more of X” then opportunities pertaining to the illustrious X start to appear. I don’t know if I sold my soul to the devil in my sleep or what, but I’ve been very blessed (or cursed) lately with things generally growing very steadily.
Well, the casualty is my gaming. Video games have been put away in favor of progress reports and that third mockup for X Y Z site with all the cool new stock images plugged in. I think a week or two ago I said to a friend “I am going to play Final Fantasy XIII tonight!” with much certainty. Needless to say by the time 9pm rolled around I was just too tired to spit, let alone play an intensive RPG like Final Fantasy.
I hardly recognize myself, and that is definitely a good thing, BUT there are reluctant parts of myself clinging to dear life to the liberties I had when times were easier. Oh crap, am I growing up? But… I don’t want to grow up!
The Toys’R’Us Giraffe made me a deal, I don’t have to grow up, are you saying cartoon Giraffe’s can’t be trusted?
At least I still refuse to wear a tie (or learn how to tie one).
That’s something right?